Naming · Branding
Afterbeat
A name and identity for group experiences in Mendoza, designed to convey rhythm, warmth and attention to detail.
Project notes
- My role
- Naming y desarrollo de identidad visual.
- Year
- 2026
- Scope
- Nombre · Concepto de marca · Identidad visual
The context
The brand brings together gatherings, landscape, food and music through a local point of view. The challenge was to find a name and visual language that could express the experience without relying on predictable travel tropes.
The direction
The identity sets a warm, contemporary tone, with a visual language that follows the rhythm of each gathering and pays attention to the details.
Have a project in mind?
Tell me what you need and we can shape it together.